Content Walkthrough
Answer-first content: an SEO/AEO writing walkthrough
Write a useful opening from verified facts, then build the explanation around a customer’s decisions. Includes a before-and-after example and editorial checks.
The search landscape, made clear
Search is changing.
Let’s make sense of it.
Practical SEO and AEO guides for building a more discoverable website. Clear answers. Useful steps. Less noise.
Explore the articles
Start here Explainer
AEO vs. SEO: differences, overlap and what to do first
Compare AEO and SEO with a worked small-business example, a page-priority framework, and separate ways to measure search visits and AI visibility.
Read the guide 6 min read · Claire BennettThe reading room
All articles A little clarity goes a long way.
SEO Guide
Internal linking for SEO: a five-page small-business example
Map five important pages, fix orphan content, write descriptive links and check the reader’s next step with a concrete small-business linking example.
Technical SEO Walkthrough
How to create an XML sitemap: example and validation steps
Choose the right URLs, create valid sitemap XML, verify the deployed file, and diagnose submission problems without confusing a sitemap with indexing.
Technical SEO Tutorial
Article schema markup: a complete BlogPosting example
Build accurate BlogPosting JSON-LD, map it to the visible article, check existing CMS markup, and troubleshoot authors, dates, images and validation.
AEO Guide
Google AI Overviews and AI Mode: a website owner’s checklist
Check Google AI search inclusion, indexing, page usefulness and the current Search Console reports, with a practical diagnostic order for website owners.
AEO Explainer
AEO vs. SEO: differences, overlap and what to do first
Compare AEO and SEO with a worked small-business example, a page-priority framework, and separate ways to measure search visits and AI visibility.
A thoughtful approachUseful knowledge.
Useful knowledge.
Without the guesswork.
We turn search documentation and complex ideas into practical explanations. Sources are linked, examples are labeled, and uncertainty stays visible.
How we write